講演者
Dr. Vili Lehdonvirta, Helsinki Institute of Information Technology
タイトル
Virtual economies in social media: the materialistic aspect of digital spaces
講演概要
In social scientific analyses, digital technologies are usually framed as media, as channels for communicating messages. The contents of such digital media are portrayed as intangible information and imagery. However, there are also many tangible or "materialistic" objects in digital environments. The most famous examples are virtual currencies and game items that are traded for real money. On social media platforms such as Facebook, Twitter and YouTube, the "Likes", "Followers" and "Views" have also become a sort of virtual good or currency. Likes and Followers are sold for real money, and Tweets have been used as a payment method. In this presentation, I will introduce the basic concepts of virtual economies and give examples from social media.
講演時間
17:00〜18:00 （講演はSkypeにて行います）