%0 Conference Paper
%B Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology
%D 2009
%T Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting
%A Miyuki Shiraishi
%A Yasuyuki Washio
%A Chihiro Takayama
%A Vili Lehdonvirta
%A Hiroaki Kimura
%A Tatsuo Nakajima
%C Claremont, California
%I ACM
%P 1–8
%X This paper presents EcoIsland, which is a system persuading individuals and families to change their lifestyle patterns to reduce CO2 emissions. EcoIsland visualizes the user's current eco-friendly behavior as an island shared by his/her family members. Several persuasive techniques developed in behaviorism, social psychology, and economy are used to offer incentives to him/her to encourage eco-friendly behavior. We examine and compare the implementation and effectiveness of different types of persuasive techniques in several user studies.
%@ 978-1-60558-376-1